Apple is a great company. Every one knows their product. Every investor knows how sticky consumers are to their products.
They are not so much a software company but a holistic services and hardware company that leverages on a vastly underrated supply chain that rivals could not beat. Low cost producer, big brand, high quality perishable products.
And they are currently having a bit of a confusion when their Software Head for IOS Scott Forstall left.
This is a weekly chart with a 17,43,50 EMA set up. Notice how strong the trend is. The past 3 years you will find it hard to get below the 43 week EMA.
The Evil Speculator have a profile on point and figure chart on AAPL. It would seem that current price is strong support. For punters it’s a good area to get invested. Of course, do be aware what happens when that support is breached.