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The erosion of telecom margins: Will mobile operators like Singtel, M1 and Starhub lose to Google and Apple?

September 17, 2011 by Kyith 15 Comments

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Readers at Investment Moats will be familiar that I have highlighted a few articles in the past that what you think is a business model with a strong economic moat enhanced by the smartphone revolution might kill telcos like Singtel, M1 and Starhub more than enhanced them.

Consider reading these few past articles:

  1. Primer to telecom investing: Singtel, M1, Starhub
  2. Starhub, M1 and Singtel’s existing telecom business model approaches end of life
  3. How the smartphone revolution will affect M1, Starhub and Singtel
  4. Smartphone revolution causing back hual problems
  5. Telecom operators in US moves to tiered pricing
  6. The rise of VOIP iPhone App Viber

What we learn from these article thus far is

  1. Telecom is a utility like business that is resilient in recession times, offering something people cannot lived without.
  2. Telecom Stocks pay a good dividend yield
  3. The smartphone revolution makes mobile phones indispensible, enhancing telcos at the same time
  4. It however commoditizes telcos. Users differentiate based on who can provide me with sophisticated phones rather than good service
  5. 3G and LTE creates huge amount of data demand that places pressure on telco’s network, resulting in higher capex.
  6. Telcos cannot priced in this higher capex due to users getting used to all-you-can-eat buffet phone plans.

So how is the situation now?

We know that in the last half year:

  1. EBITDA margins at Singtel, M1 and Starhub is contracting due to competition. ARPU is rising due to the more expensive 3G data plans, yet the telco’s are not making substantial gains.
  2. Gains are garnered by selling more bundled smartphones and lowering of subsidies used to entice users to jump to their platform.
  3. Telcos are struggling to sell value added services. Singapore consumers are not really interested in them.
  4. Capex is not rising as fast as anticipated based on the back haul problems.
  5. M1 becomes the first telco to do away with unlimited data for their data only mobile broadband plans, following the US telco.

Make no mistake, currently telcos are great investments, as shown by the dividend yields of the 3 telcos listed on my Singapore Dividend Tracker. But how would they look in the future?

I came across this article written by IIja Laurs who is the CEO of GetJars on Gigaom, talking about mobile operators losing voice services to mobile platforms. I find this a good read and thought provoking and entirely realistic.

Here are a summary of points made

  1. We are only tied in to our mobile phone company because of SIM card. Other than that we do not consume any of their value added service or bloat ware.
  2. We probably will not rely on the phone number any more. If we want to contact someone, we will go to a social networking site such as Facebook or LinkedIn or Google Contacts and data message the person or VOIP the person.
  3. When we purchase a phone, the first point of registration will be to a global provider like Google or Apple. Why do we choose them? on the virtue of the value added services provided.
  4. Google and Apple will be what Singtel, M1 and Starhub envision to be: Mobile Operators who provides value added services.
  5. In this case, the mobile operators such as Singtel, M1, Starhub or Telekom Malaysia will just be a cell tower or infrastructure operator. They have no pricing power and they compete with each other through price, scope of network, quality of service.
  6. As an end user, all you care about is to use Google’s services, you manage your fleet of telcos through Google. When you go to another place, you can easily subscribe to the strongest signal there.
  7. Why would the 3 mobile operators do something like that? Sometimes this change is inevitable. It may take IDA to offer another spectrum and a new entrant coming in hoping to tie up with Google or Apple. It may take the weakest telco of the lot (M1) to cave in and tie up with Apple.
  8. This is essentially the prisoners’ dilemma from economic textbooks: If both prisoners don’t talk, both win. But if separated and one is promised a way out and he talks first, then game theory suggests the winning strategy for each prisoner is to talk. In other words, one of them will crack.
  9. As a supporting evidence, Apple took over the app distribution business of the mobile phone operators, something they entirely dismiss when Apple started this. Now they are losing this to Apple.
  10. The mobile operators were reluctant to accept Google’s Android plans initially, but it just take one smaller player (T-Mobile) to cave in and it will spark of what the game theory depicts.
  11. Google just purchased Motorola Mobility, they as the provider of value added services have better pricing power. They can acquire or dictate the direction of telcos much better.
  12. Singtel, M1 and Starhub may eventually be reduced to infrastructure assets like CMPacific, CitySpring or SP Ausnet.

Do read this article. It has some nice discussion as well. Tell me what you think.

—————————————————————————————-

Imagine buying your SIM-free mobile phone from a local electronics store and logging into your Google or Apple account as soon as you turn the phone on for the first time. Then imagine having the phone ready to use for voice calls with a phone number provided to you by Google Talk or Skype, and ready to access email, YouTube or Facebook.

That same phone automatically hooks to your home Wi-Fi or any of the available 3G, WiMax or LTE networks without you even knowing (or caring) which specific network its running on at the moment. No longer do you have to belong to a specific carrier — your phone automatically picks the strongest and cheapest network option at any given time. Your network access, along with voice, app/in-app purchases and everything else are provided to you by the mobile platform provider. The carriers are only there to run network infrastructure and sell bandwidth to two to three mobile platform providers.

Let’s face it, the only two things that still connect carriers to consumers are the voice number and billing for the network access. SIM card technology is rudimentary — you can easily conduct user authentication using a simple login, just like Apple does on iPods when you want to buy apps or songs from the iTunes store.

[Read full article here >>]

I run a free Singapore Dividend Stock Tracker . It  contains Singapore’s top dividend stocks both blue chip and high yield stock that are great for high yield investing. Do follow my Dividend Stock Tracker which is updated nightly  here.

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Filed Under: Dividend Investing, Economics Tagged With: apple, economic moats, Google, m1 limited, singtel, skype, starhub, telecom, telecommunication stocks, viber

About Kyith

Founder & Sole Employee of InvestmentMoats.com . Senior Solutions Specialist at Fee-Only Advisory Firm Providend by day. Blogger by night. Active Stock Investor for 15 years. SG & HK Mkts. Pursues Financial Security & Financial Independence. Reached Financial Independence at 38. Facebook , Twitter. More on Kyith ...

Comments

  1. Dividends Warrior says

    September 18, 2011 at 9:54 am

    Hi Drizzt,

    This is a very useful article for a telco investor like me.

    Point 2 is really interesting and true. Nowadays we have social media, so a phone number is not that important anymore. Even though not everyone has a facebook account or desire to have one.

    However, I prefer to think more positively. My hope is for companies like Google and Apple to cooperate with telcos. I am sure they dun wan the telcos to fall, they are still important. Hopefully, they can work out a win-win situation.

    Reply
  2. Drizzt says

    September 18, 2011 at 10:42 am

    They won’t want telcos to fall. but that doesn’t mean that telcos will earn well. Margins will get squeezed.

    You have the best possible 3G smartphone penetration in Singapore and they are selling a voice/data plan and a pure data plan.

    Yet EBITDA is still squeezed. It is a clear sign that capex will rise in the future and the telcos have no way of additionally monetizing it.

    The telcos will not fall, but like the utilities, where does that leave them? they will compete based on QOS, scope and price but ultimately game theory will mean they have a ceiling to how much they can charge, while they cannot control their capex.

    Reply
  3. Drizzt says

    September 18, 2011 at 10:45 am

    Ask yourself one question: when will you fork out more than the SGD45 bucks above your normal voice/data plan.

    That will be a good gauge of the future.

    Reply
  4. Temperament says

    September 18, 2011 at 10:55 am

    Hi Drizzt,

    Thanks for reminding me what WB said something like, “I don’t invest in DOTCOM companies because i don’t understand how to evaluate them into the future”.
    They say even the “GREAT MICROSOFT” may disappear one day: That is overtaken by new tecnological companies. Possible?

    Reply
    • Drizzt says

      September 18, 2011 at 11:17 am

      hi Temperament, i don’t think telcos are that difficult to understand. its just that if we delve on it in more detail we have a problem.

      I think alot of people can see this may mirror the situation with SMRT and SBS. Cannot raise rates yet capex needs to increase.

      Reply
  5. Raymond says

    September 18, 2011 at 11:00 am

    Hi Drizzt,

    Interesting article to read. Just off the top of my head, things that might need to be addressed:

    1. While data plans are becoming popular, there is still a large amount of people staying at voice only plans (especially older folks). I don’t see my mom or dad moving to buy data plans anytime soon.
    2. How long before telcos in Singapore become commoditized? I’m guessing at least another 5 years.
    3. Telcos are encroaching into IT businesses as well to sell both connectivity and IT to businesses. (IT is a difficult industry however). They may grow more revenue but have thinner margins and even losses in order to get market share.
    4. Telco backbones are choking away. I have had poor access to data and SMS lags for 1+ hours on non-festive days. This poor QoS still renders for backup voice plans to communicate. (Meaning, voice still won’t disappear imo.)

    * I am vested in Starhub.

    Reply
    • Drizzt says

      September 18, 2011 at 11:23 am

      Hi Raymond,

      Nice to know a Starhub investor here. Was wondering if you are invested at 2.20 and below.

      1) for sure it will not take place whole sale. but we may see a trend that the supernatural profits are heavily dictated by these software houses providing cloud services.
      2) Raymond i am not sure. It could be 5 but my hunch is we will need to see what the web 2.0 community can churn out.
      3) Essentially when you look at Japan telcos, who are the pioneers at this, their telcos are essentially like software businesses! They are low yielding stocks but with ok profits. One thing different is that Japan and Korea have their own language unlike Singapore where if you want a software service you can use the one provided in US because it is better.
      4) The bottleneck is not at the cell station level, you can readily add tranceivers if i am correct. The bottle neck is at the exchange level.

      Reply
      • Drizzt says

        September 18, 2011 at 11:28 am

        Another permutation to this is that how can Google and Apple control how much to charge you for the services?

        We would expect the rates are determined between telcos and the software company. The software company first absorbs the cost. Say the capex cost rises, can M1 raise their tariffs to Apple? If they can then its not a bad situation there. Here i think game theory will work out again. Starhub and Singtel will need to raise tariffs across the board.

        In this scenario telcos will still move in tandem with inflation.

        Another permutation not thought about is that will we still have 2 year contracts? In this case, we might not. Which will destroy one of the moats of telcos which is predictable cash flow.

        If it comes to that scenario i can see the telcos consolidate at least to only 2 telcos.

        Reply
  6. Raymond says

    September 18, 2011 at 12:52 pm

    Hi Drizzit,

    Unfortunately, didn’t buy at <2.20. Bought 2.60.

    Funny enough I'm working at a Japanese telco company.

    Reply
    • Drizzt says

      September 18, 2011 at 5:21 pm

      hi Raymond, are you in Sales or IT? how is the japanese telco you are working doing?

      Reply
  7. FoodieFC says

    September 18, 2011 at 6:25 pm

    Hi

    Best for telcos to expand overseas and also have more value added service. Although Google & Apple will not take over telco as of now, who knows what will happen in the future. After all business will keep expanding who wun wan to expand vertically and horizontally.

    Reply
  8. Raymond says

    September 19, 2011 at 10:20 pm

    I’m in purchasing. Think of say.. one of the biggest telco in the world. ;P

    The industry isn’t doing well in general. Telcos either go localized (M1, Starhub) or go regional/global (Singtel, BT). Margins are thin and very competitive, and every player is trying to innovate into the corporate/consumer cloud computing field. Very, very tricky business in my opinion.

    Reply
    • Drizzt says

      September 20, 2011 at 12:07 am

      thanks for sharing Raymond. Cloud computng is not all lucrative for every player right? It used to be better without the smartphone revolution right?

      Reply
  9. Nex says

    January 11, 2014 at 2:09 pm

    As a local speaking…”Competition” for these three telcos? Yeah, right. Just look at how fast all three dropped their cheap 12GB 3G in the same time. You really think there is real competition when all three are controlled by Temasek and by extension the all pervasive Lee family?

    Reply
    • Kyith says

      January 11, 2014 at 2:16 pm

      It is competition, its game theory.

      Reply

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