Project Saving the Bookstore

Everyone says the bookstore is dead. It should go the way of Kodak.

At most they will struggle to stay relevant and bleed to death slowly.

But If you have a smart management team, you can redefine a blue ocean.

I wouldn’t say I am a book lover but I really like my time going to Kinokuniya to read and browse books.

The American Conservative ran a list of how a major book chain like Barnes and Noble can reinvent themselves:

1. Just be a bookstore
2. Cultivate your ‘Secret Sauce”: The serendipitous experience of discovery
3. Hire happy, friendly nerds
4. Create more ‘destination activities’
5. Transform bookstore into subscription showrooms
6. Become a mini mall
7. Downside your image
8. Give customer better discounts
9. Become more hipster, like Starbucks
10. Smell like chocolate. Or Lavender