There are some surveys that are made to spread awareness about the services that they provide. This survey seems like one of them.
I was first alerted to this survey by my friend, published in Singapore Business Review: Disaster in the making: 4 out of 5 young Singaporeans have no savings
That is a sweeping statement to make. It is bound to perk up all our attention. Are Singaporeans between the age of 20 to 35 years old that bad?
The survey alludes:
- 25% of young Singaporeans have less than $6000 in savings
- 36% have no savings at all
- 4/5 said they spend money which are suppose to be put aside for mortgage insurance
- Only 1/3 of people plan to buy a home than to rent
Before you get shocked, take a look at the people conducting the survey:
Take a look at the services that the people doing the survey is selling.
This is a web portal for a specific needs. The people other than those browsing come to the site largely for a specific needs.
- Credit Cards
- Short term high interest loans
- Car Insurance
- Travel Insurance
When you conduct a survey you have to make sure that you get a large sample that consist of people that are not likely to skew your results.
If you conduct your survey based on these group of people, their profile are totally skewed.
If you are a prudent young Singaporean, what are the chances you will seek to compare loans. Likely, if you save well, you would think the car is an expensive thing. And you would not want to be so frivolous with credit cards.
If you survey a group of runners it is likely that you will arrive at a result that 90% of Singaporeans keeps fit weekly.
The most questionable is this:
It’s shocking but the average Singaporean graduate spends 40% of their salary on rent, while another 9% is spent on student loan repayments
Does this look like the norm for a profile of a Singaporean dweller to you? I did not get that feeling that Singaporeans have such a strong renting culture. Perhaps you guys can correct me.
All in, this sounds more like marketing rather than the usually Manulife or AIA survey you see in SPH publications.
Sometimes we should question further the methodology how the survey is carried out so that we don’t based our perception of the population on something so flawed.