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How My High-Net-Worth Friend is Doing in An Inflationary Recession

I featured this friend in a previous article, and just last week, I was able to grab lunch and catch up with her. She permitted me to share some key highlights of our conversation on the condition she maintains her privacy, so let’s just call her Miss A.

Miss A has done really well in her career over the past decade in the tech/consultancy sectors, landing multiple promotions in a relatively short period. If I were to guess, her annual remuneration should be in the mid-6-digits. Fortunately, or unfortunately, this also puts Miss A in a vulnerable position with a recession looming, especially with many big tech firms adopting a hiring freeze.

She revealed to me that in the past couple of months, her workload has easily increased by 20%, and she is committing even more hours to ensure she stands out among her peers and that her career progression remains on track.

This friend of mine can appear to be a little extreme on the high-achiever side. She informed me that during the onset of the pandemic about two years ago, when Work-From-Home (WFH) became the norm, there was quite a bit of downtime, so she casually started a pet-related e-commerce business as a hobby. This side hustle took on some momentum and became relatively successful, achieving a respectable annual revenue for 2021.

However, growing pains are starting to overwhelm this expanding business. Due to supply-chain constraints in China and inflationary pressures, she and her small team have had to spend more time and effort finding alternative suppliers and setting up new workflows for the e-commerce business, which takes up the rest of her current after-work hours.

Basically, over lunch, Miss A was lamenting about the lack of time in her life, and I was lending a listening ear to her. To exacerbate matters, she was contemplating if she should set aside some time to understand more about the world of investments to grow her wealth further.

Apparently, Miss A is not a unique case. Like many other relatively young high-net-worth individuals who have achieved it through a high-flying career or leveraged on a lucrative business opportunity, their time is precious, and it might not make sense to DIY their investments.

Therefore, having access to a trusted wealth management partner is vital for people like my friend, to manage their money so as to free up their time to focus on their work and business.

If you are in the same situation as my friend, you can kickstart your wealth journey with DBS Treasures with an AUM of just S$350,000 and also if:

  1. You have net personal assets that exceed S$2 million, but net equity of primary residence capped at S$1 million of the S$2 million thresholds or
  2. You have net financial assets that exceed S$1 million or
  3. Your preceding 12 months’ income crossed more than S$300,000 or
  4.  You are a person who holds a joint account with an Accredited Investor.

This will allow you to unlock tools and opportunities usually reserved for Ultra-High Net Worth clients.

You are fully empowered with human and digital insights. With DBS Treasures, you can:

  • Make smart moves with DBS’ intelligent wealth app
  • Make smart decisions with personalised expert advice

Smart personalised advisory

With Client Connect, DBS Treasure’s proprietary wealth management tool, your Relationship Manager has a 360° view of your finances. It highlights to your RM the areas where your investment portfolio needs attention. The insights are personalised, not solely based on market trends.

Your Relationship Manager taps digital intelligence to give you timely, relevant, actionable insights and ideas. They see the same account, assets and liabilities as you do. Your RMs have all the information they need, so you don’t have to spend extra time to provide them.

Intelligent Wealth Management Account

You can set up a separate DBS Wealth Management Account dedicated to investing activities for you to stay on top of your portfolio. And when you do that, you get:

A) Big picture of your portfolio

Whether it is income and expenses, bond maturity, coupon and redemption details, or currency information, it is all there in your personalised dashboard.

B) Personalised investment portfolio insights, backed by human enterprise

DBS Chief Investment Office publishes quarterly model portfolios for various risk appetites – conservative, moderate, balanced and aggressive. With that, they will give you a recommended asset mix to customise a portfolio that works for you.

Research-based on your preferences will also be picked for you. From your browsing and purchase behaviour, the intelligent wealth app will determine what matters more to you. These preferred research and insights can be found under the ‘Curated for you’ section in the digibank app, saving you time from swiping through countless headlines to find the items that are relevant to you.

C) Notifications so you never miss another opportunity

With alerts on significant foreign exchange and equity price movements, you save time constantly monitoring them. You can create watchlists and price alerts in the digibank app, set limit and stop orders to evaluate quickly, swiftly place your orders, and lock in the rate/price you want.

D) Multi-currency, multi-opportunity

The in-built multi-currency capability also allows you to store up to 9 currencies. Add to this FX rate alerts for the currencies you use often, and you’ll be ready to capture any opportunity.

Personalized Expert Advice

Specialist advice for every need

As a DBS Treasures client, you will have a Relationship Manager serving you, who is in turn supported by a team of product specialists. Together, they will provide solutions for a holistic wealth management portfolio with suitable investments and insurance.

Access to a suite of sophisticated solutions

As an Accredited Investor, you will have access to DBS Treasures’ suite of solutions, from their flagship products like the DBS CIO Barbell Note, to hassle-free, ready-made managed investments like digiPortfolio.

A) Access to both the ETF and Funds-based digiPortfolio

If you’re a retail client, you have access only to ETFs-based digiPortfolios.

If you’re a DBS Treasures AI client, you’ll have access to the funds-based digiPortfolios in addition to the ETF-based portfolios.

B) Access to sophisticated products for Accredited Investors

For the sophisticated Accredited Investors, you will have access to structured investments and in-house products offered under DBS Treasures.

Structured investments are investment products whose performance or value is linked to an underlying asset or basket of assets. These may include market indices, individual or baskets of stocks, bonds, commodities, currencies, interest rates or a mix of those.

Among the in-house products, there is DBS I.D.E.A fund, an acronym which stands for Innovators, Disruptors, Enablers, and Adapters. This is a proprietary strategy designed by DBS Chief Investment Office to identify winners in the digital world. There are 40-70 stocks spanning 20 disruptive themes in this pure equity portfolio, and it will reference Morgan Stanley Capital International (MSCI) All Country World Index (ACWI) as a benchmark.

Another notable product is DBS CIO Barbell Index Note which is based on the CIO Barbell Strategy. A barbell consists of two sets of weight, one on each side and held together by a metal stem. On one side of the barbell, DBS fills the portfolio with equities that ride the long-term growth trends. These stocks may do well in the long term but short-term wise, they are more volatile.

On the other side of the barbell consists of income-generating assets, such as dividend paying stocks and bonds, to provide resilience.

DBS Barbell’s concept pivots not just on the volatility of the portfolio but also based on income generation and growth.

A note: Accredited Investors are assumed to be savvy individuals and are subjected to less stringent requirements. You have access to more products but do be aware that structured products have a range of outcomes that requires adequate sophistication to understand and ensure they will work for your specific needs.

Welcome Reward

DBS Treasures is making the deal sweeter for you now! A deposit top-up welcome reward is given for new DBS Treasures clients who sign up from 1 July 2022 to 30 September 2022. Get up to S$13,900 when you start managing your wealth with DBS Treasures.

Find out more to be a DBS Treasures client today!

This article is for information only and should not be relied upon as financial advice. Any views, opinions or recommendations expressed in this article does not take into account the specific investment objectives, financial situation or particular needs of any particular person. Before making any decision to buy, sell or hold any investment or insurance product, you should seek advice from a financial adviser regarding its suitability. This article is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation.


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Sunday 18th of September 2022

Agreed that paid ad should be stated upfront. Distasteful.


Tuesday 13th of September 2022

Paid ad? State so up front dont your make reader go one big round with your "friend" story.


Tuesday 13th of September 2022

This is a paid sponsored post as you can see at the bottom of the post.

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